When not touring internationally as musical director for Grammy-winning Spanish pop star Alejandro Sanz, Michael Ciro needed to increase his visibility through new music projects and appearances.

 

I secured new opportunities for Michael to raise his profile, including a series of house concerts and small venue gigs with Corey Glover (Living Colour), endorsements with two guitar manufacturers for him and one for Alejandro Sanz, and guest performances at other artists’ shows and at the annual NAMM Show. I created a comprehensive marketing strategy to promote his appearances.